Personas provide a useful starting point for understanding customers, but they miss a crucial truth.
Luxury boutique Cettire is serving up premium fashion for their customers. But are they also serving up a premium personalized shopping experience?
We're thinking pink as we dive into fashion boutique Pink Lily's personalization strategy - and missed opportunities to drive more revenue.
Sparkle in Pink is one of the biggest kids brands on Shopify. Let's find out how they're taking care of the little details of personalization!
Handcrafted jewelry brand may have humble beginnings. But you don't grow to a $70M business without figuring out a few things about personalization, right?
Shopify footwear favorite Allbirds has stomped their way to the top of a competitive industry. Find out whether personalization has played a role in their growth.
Vera Bradley's original ethos was all about putting a personal touch on your luggage. But are they putting a personal touch on the shopping experience?
Shopify Plus darling Rothy's is a true DTC success story. Can the same be said for their personalization approach? Find out in our latest audit.
Is formalwear brand Windsor pulling out all the stops for their personalization strategy? Or could this legacy brand use some personalization polish?
Personalization is the buzzword of the ecommerce marketing world. But we're tackling a more practical question: Do you actually *need* personalization?
Creativity is key to Kith's success. But how does personalization factor in? Read our latest audit to find out where Kith is winning and missing out.
Superstar swimwear brand Cupshe is the focus of our newest audit - find out whether they're sinking or swimming when it comes to personalization.
How is Alo Yoga offering website personalization on their site? Are they missing out on opportunities to drive more sales? Find out in our audit!
How does streetwear store DTLR bring personalization to their online shopping experience? Are they missing anything? Read our audit to find out!
Is Princess Polly personalizing their shopping experience as much as they could be? Check out our latest Personalization Audit to find out.
See how Shopify Plus footwear favorite Steve Madden has some personalization tricks up their sleeves - and where they're missing out on more sales.