Another year, another record broken. Black Friday and Cyber Monday kicked off the holiday shopping season with a bang. This year, Black Friday and Cyber Monday saw the highest revenue numbers in history. Adobe Analytics reported a record $9.8 billion in Black Friday online sales, up 7.5% from 2022, not accounting for inflation. And for Cyber Monday, the numbers were even stronger — consumers spent $12.4 billion, a 9.6% increase from 2022.
Brands Won With Personalized & Post-Purchase Experiences
With Black Friday and Cyber Monday sales starting even earlier this year, LimeSpot and UpOrder drove more than $11,800,000 throughout the week of Thanksgiving through Cyber Monday.
Here’s how it breaks down:
LimeSpot
Brands that leveraged LimeSpot Personalizer across their website and throughout their email marketing campaigns saw 22% higher AOV than the average Shopify store at $108.12. Here are more highlights:
$7,100,000+ LimeSpot-Assisted Revenue
25% Click to Purchase from Email Personalization
11% Onsite Conversion Rate
$132 for AOV
UpOrder
Brands that leveraged UpOrder’s Post-Purchase Email Templates earned millions of dollars from transactional emails—think order confirmations, shipping updates, and more—here are some highlights:
$4,700,000+ UpOrder-Assisted Revenue
86%+ Post-Purchase Email Open Rate
59% Click to Open Rate of Post-Purchase Emails
The Advantage of Personalization
For eCommerce brands, the cost to advertise using traditional pay-per-click (PPC) advertising on Google is rising while conversion rates are dropping. This trend reduces profits for eCommerce brands that want to take advantage of the holiday shopping season and beyond.
Adding personalized experiences and product recommendations throughout your store, email, and SMS campaigns is one of the most effective ways to increase your conversion rates and AOV—improving your profit margins.
Consumers are craving personalization, whether new to your brand or returning. According to one study, 49% of consumers said they would become repeat buyers if offered a personalized shopping experience.
Personalization at Scale With LimeSpot
You can experience the power of eCommerce personalization firsthand with LimeSpot, a data-powered personalization platform for Shopify.
Start your free trial of LimeSpot to create a personalized shopping experience that converts, with a 12-28% average revenue increase, a 5% boost in average order values, and a 2-5X conversion improvement.
