GetGlowing Skincare: Personalized Discovery Drives Nearly 22% of Revenue
“How GetGlowing Skincare uses LimeSpot recommendations and Frequently Bought Together to grow attributed revenue across its skincare catalog.”
GetGlowing Skincare is a skincare brand focused on professional-grade products and routines that help customers build effective regimens. With a catalog spanning cleansers, serums, treatments, and tools, the brand's customers often need guidance assembling the right combination of products for their skin goals.
The Challenge
Skincare is inherently a multi-product purchase, customers rarely buy a single item in isolation. The challenge for GetGlowing was helping shoppers discover the complementary products that complete a routine, while keeping the experience simple rather than overwhelming. Generic, static merchandising couldn't adapt to each visitor's interests.
The Solution
GetGlowing implemented LimeSpot's personalization platform across the storefront, with a focus on routine-building discovery:
- Frequently Bought Together: Surfacing the products customers commonly pair to complete a regimen
- Upsell: Presenting relevant higher-value options at the right moment
- Popular & You May Like: Guiding new visitors toward best-sellers and personally relevant products
Each recommendation is generated automatically from real customer behavior, so the experience improves as the AI learns which products work well together.
The Results
Over a recent 30-day window, LimeSpot drove a meaningful share of GetGlowing's revenue:
- 21.81% of store revenue attributed to LimeSpot in a single month
- Frequently Bought Together converting at 6.87%, a leading share of attributed sales
- Popular recommendations among the top revenue-driving placements
- 800,000+ recommendation renders and tens of thousands of clicks across the catalog
The strong performance of Frequently Bought Together and Popular placements confirms that routine-building recommendations resonate with skincare shoppers.
Why It Works
- Routine-first discovery: Frequently Bought Together mirrors how customers actually shop for skincare
- Best-sellers for new visitors: Popular recommendations give first-time shoppers a confident entry point
- Always-on optimization: The AI continuously refines suggestions as behavior data grows
Audience Insights
Segment performance shows GetGlowing's growth engine clearly. Potential Buyers are the top revenue segment and carry the highest average order value, followed closely by Returning Visitors. The most engaged group, Frequent Buyers, convert at over 167% purchase-per-session.
Opportunities Ahead
Several clear opportunities stand out from the data:
- Nurture the top revenue segments: Potential Buyers and Returning Visitors drive the most segment revenue and respond well to targeted recommendations and campaigns
- Reward Frequent Buyers: The most engaged segment is a natural fit for replenishment and loyalty campaigns
- Strengthen first-visit discovery: First Time Visitors (78,575 members) convert at just 21.84% purchase-per-session, leaving room to grow with welcome offers and tuned recommendations
- Extend Frequently Bought Together: Bringing FBT into the cart and post-purchase flows can raise the average order value
Key Results
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