Segmented Experiences

How it works

Segmented Experiences combine audience segments with LimeSpot's personalization features to create unique storefronts for each visitor group:

• Smart Images — Swap hero images and banners per segment
• Smart Text & HTML — Adapt headlines, CTAs, or any HTML section
• Smart Collections — Curate product sorting and visibility per audience
• Product Recommendations — Show or hide recommendation boxes per segment
• Bundle Discounts — Offer dynamic pricing per audience

How to do it

Navigate to Personalization > Audience > Segments to create or choose from pre-built segment templates. Then apply those segments to any personalization feature — Image Personalization, HTML Personalization, Curated Collections, or Recommendations — to create a different experience for each group.

Best practices

Start with 2-3 broad segments (e.g., first-time visitors vs. returning buyers) and expand from there. Every segmented element supports A/B/n testing — run two hero images within a single segment to find what converts best. A visitor can match multiple segments; use priority settings to control which experience wins.

How it works

Use Image Personalization and HTML Personalization to make any visual element on your store adapt per audience segment. Hero images, promotional banners, text CTAs, and even the order of content blocks on your home page can all shapeshift. Signals like device, location, and URL are evaluated instantly on page load, so visitors see personalized content from their very first page view.

How to do it

Create audience segments based on browsing/buying behavior, location, or referral source. Then use Image Personalization to swap images or HTML Personalization to change text, CTAs, or any HTML element for each segment. You can also reorder content blocks — show cycling gear first for cycling enthusiasts, yoga gear first for yoga shoppers.

Best practices

Use A/B/n testing within each segment to find the best-performing creative. Even within "returning buyers," test two different hero images to see which drives more clicks. Use access port conditions (location, device) for instant first-page personalization.

How it works

Dynamic Curated Collections let you control which products appear and how they're sorted for each audience segment. Pin specific products to the top, change sort order, or show entirely different product sets — all within the same collection URL.

How to do it

Create audience segments based on browsing or buying behavior, then navigate to Curated Collections to set up per-segment rules. Choose which products to pin, how to sort the rest, and which segment should see each configuration.

Best practices

This works best with evergreen collections that have enough inventory to support multiple sortings. Make sure pinned products are in stock — check regularly for seasonal or limited-stock items. Combine with audience analytics to see which collection configurations drive the most conversions.

How it works

Context signals — location, device type, browser, referral URL, and UTM parameters — are evaluated instantly on page load. This means you can personalize the experience before a visitor even interacts with your store. Show winter gear to cold-climate visitors, text-based CTAs for mobile shoppers, or influencer-specific landing pages for social traffic.

How to do it

Create segments using Access Port conditions (device, browser, location, OS) or Browsing Activity conditions (referral URL, URL parameters). Then apply Image or HTML Personalization to adapt your store for each context. These signals evaluate on page load, so visitors see personalized content immediately.

Best practices

Location-based targeting works best for weather-sensitive products (apparel, outdoor gear, seasonal items). For referral-based targeting, use it to shorten time-to-value — if someone clicks your ad featuring a specific product, don't bury it. For device-based targeting, prioritize mobile optimization with streamlined CTAs and fewer visual elements.

How it works

Create a segment for visitors with items in their cart who haven't completed checkout. Use HTML Personalization to show a welcome-back banner, highlight their cart items, offer a nudge discount, or surface "You May Also Like" recommendations based on their cart contents.

How to do it

Create a "Potential Buyers" segment (or use the built-in template). Apply Image or HTML Personalization to show a reminder banner, and use promotional pop-ups for exit-intent offers.

Best practices

Combine on-site re-engagement with email and SMS recovery flows for maximum impact. Set discount code rules in your discounting app to prevent misuse. Not every abandoner needs a discount — test messaging-only approaches first.

How it works

Many stores include featured collections in their main navigation as visual or text links. Using HTML Personalization, you can swap these featured collections based on browsing and buying behavior — so each visitor is guided toward products they're most likely to purchase.

How to do it

Create audience segments based on referral source, browsing behavior, or purchase history. Use HTML Personalization to edit the navigation and swap out featured collections for each segment in real time.

Best practices

This works best with evergreen collections that always have fresh inventory. For seasonal or limited-stock collections, check regularly that featured items are available. Start with 2-3 collection variants and measure click-through rates before expanding.

How it works

LimeSpot integrates with loyalty platforms like LoyaltyLion, Yotpo, and Smile.io. Use custom events to create segments based on loyalty tier or review activity, then deliver tier-specific banners, discounts, and product recommendations.

How to do it

Set up custom events to pass loyalty tier data into LimeSpot, then create segments for each tier. Apply Content Personalization to show tier-specific messaging — VIP early access, loyalty point reminders, or enrollment CTAs for non-members.

Best practices

The goal is to make top customers feel valued while incentivizing others to move up. Show VIPs exclusive content and skip promotional pop-ups. For non-members, use promotional banners to highlight the benefits of joining your loyalty program.