Segmented Experiences Merchandising

How it works

All LimeSpot personalization features can dynamically shape-shift per visitor to align with your shoppers expectations.

You can create Segmented Experiences by incorporating LimeSpot Audience Segments into the following features:

• Product Recommendations
• Product Bundle Discounts
• Email Personalization
• Dynamic Curated Collections
• Content (Image/HTML) Personalization

Strategies

Personalization is a gradual improvement. Use the following strategies based on your industry and marketing strategies:

1. Segment your shopper's journey funnel
2. Segment your shoppers based on location, Referral source or UTM parameters
3. Sync Audience Segments with Google Ads to improve your Ad Campaigns performance
4. Show/Hide a Recommendation box per Audience
5. Offer dynamic pricing on Product Bundles per Audience Segment
6. Dynamically change your Product Collections content & sorting per Audience Segment
7. Dynamically personalize any content (Image/HTML) on your site and transform them into a targeted message

How it works

1. Utilize LimeSpot Audience templates to create segments for each step of your customer's journey on your site.
2. Monitor the performance and Click-through Rates per every step of your funnel in real-time.
3. Find the Segments that need performance improvement and create personalization and discounting campaigns to address it.

How to do it

Navigate to Audience Segments on LimeSpot App and use the following templates to create your Shoppers journey funnel:

• First-time Visitors
• Returning Visitors
• First-time Buyers
• Returning Buyers

Recommended use-cases

• Track the performance of every stage of your funnel
• Show/hide Recommendation boxes per Audience
• Offer Personalized discounts per Audience
• Boost your Google Ads performance by utilizing your Audiences across all Ad Campaigns
• Dynamically personalize the products and sorting of each Collections per Audience
• Dynamically personalize any Image or HTML content on your store per Audience

How it works

With LimeSpot, you can customize the hero image, text, navigation, promotional banners, and other content blocks to adapt to each customer. Having segmented customer groups is the key to unlocking content personalization.

How to do it

Create audience segments for your customers based on their browsing / buying preferences, referral source, or purchasing habits. Then, use our Image or HTML Personalization features to swap out images, text, and any other HTML elements for each segment.

Best practices

Remember you can A/B/n test any element of Content Personalization on your site. So even within a single segment you can run two different images and / or calls-to-action, to see which one performs better to continually optimize your site experience for every user.

How it works

With this approach, you can have the same links and information available across every version of your home page, but presented in a different order based on a customer's past browsing or buying behavior. You can use Content Personalization to change the image, text, CTAs, and any other HTML element on a webpage.

How to do it

Use Image and HTML Personalization campaigns to swap out different content blocks. You can also use A/B/n testing to accomplish this for all users, for example, testing two different featured collections on the home page to see which one increases click-throughs and reduces bounce rates.

Best practices

Creating segments ultimately means taking extra steps to personalize the customer's experience throughout their buying journey. Start broad with a couple of audience segments and continue building segments out based on purchasing behavior and sales strategies.

How it works

You can create audience segments to separate your customers based on how familiar they are with your brand and apply this knowledge to your collections. Using dynamic curated collections, you can personalize what products a specific collection should show and how those products should be sorted per audience segment.

How to do it

Create segments for customers who have browsed or purchased from your site. Then, use our curated collections feature to create collections based on shopper preferences, whether geared toward price point, brand, style, or some other consideration.

Best practices

If you're creating audience segments by product collection buying or browsing behavior, you'll want to make sure you always have enough new products for a specific segment to really make this strategy work.

How it works

If your store carries products that are suitable for certain climates or weather, geo-targeting your segments allows you to serve up products that match the temperature and weather a customer sees outside their front door. You can even segment audiences on a city or state level to zoom in on their specific short-term forecasts.

How to do it

Create audience segments based on geo locations and alter the home page copy, CTA, featured collections, and recommendations using Image Personalization and Curated Collections.

Best practices

This tactic works best for stores where the weather has a genuine impact on purchasing behaviors, such as footwear, outerwear, apparel, sports equipment, and outdoor gear. Think about urban versus rural customers and how their product preferences might differ.

How it works

Savvy retailers know that optimizing the mobile experience is key to conversions. Consider using quicker, text-based calls-to-action for mobile customers versus hero images and more recommendation types for a desktop customer.

How to do it

You can customize both the desktop and mobile views of everything LimeSpot generates for your site. This includes using Content Personalization to hide a section for customers on desktop or mobile for a more streamlined user experience where appropriate.

Best practices

Remember you can use A/B/n testing to explore how to improve both your desktop and mobile experiences. If something works great on desktop, give it a try on mobile against your existing mobile layout.

How it works

You can use Segmented Experiences to change any HTML element of your site, including a message or callout that's specifically geared toward people who have yet to checkout. Remind them there are items in their cart, offer them a coupon, or highlight additional items they should add to their cart before they finish shopping.

How to do it

Create a segment for customers that have added a product to the cart, but haven't checked out. Then, using Image or HTML Personalization campaigns, you can customize a banner or call-to-action that says something like 'Welcome back – you've got items in your cart!' and only appears for people that fall into this segment.

Best practices

Cart abandonment is about more than just one tactic. Be sure to try email, SMS, exit intent pop ups, and other tactics to get your customers to hit 'Checkout'.

How it works

You can use any URL parameter – such as a UTM or a custom URL – to define an audience segment in LimeSpot. This information can be used to tailor the page your customer lands on, as well as their entire user journey, including how the home page and navigation present themselves.

How to do it

Set up a segment in LimeSpot based on the URL parameter of your choice. Any customer that arrives on your site from that URL will have a bespoke experience based on rules you set in Image or HTML Personalization campaigns.

Best practices

Use this strategy to shorten the time to value for customers arriving on your site from marketing activities, including email, paid advertising, social posts, and influencer marketing. If a customer clicks on your ad because they love the item featured in that ad, don't bury it!

How it works

Many stores include special collections in their main navigation, either as visual or text-based links. Using LimeSpot's HTML Personalization, you can actually swap out these featured collections by customer based on their browsing and buying behavior.

How to do it

Create audience segments for your customers based on their referral source, browsing, or buying behaviors and / or current-session intent. Use HTML Personalization to edit the navigation and swap out what featured collections appear there based on the segment a customer falls into in real-time.

Best practices

This strategy works great for evergreen collections that you know you'll always have items to add to. If you are using it for more seasonal collections, or collections with limited stock, you'll need to stay on top of whether that collection actually has enough stock once a customer clicks through to it.

How it works

LimeSpot has pre-built integrations with several of the top loyalty and review platforms, including LoyaltyLion, Yotpo, and Smile.io. You can use Custom Events to create your own custom segments inside LimeSpot per loyalty plan or review rating.

How to do it

Contact LimeSpot for guidance on how to set up custom events and segments.

Best practices

The whole point of most loyalty programs is to treat your best customers like VIPs. Segmented Experiences is a fantastic way to nurture your top customers with every visit, while also providing specific experiences to entice less-engaged customers to shop with you more often.

How it works

Syncing your Audience Segments with Google Ads empowers advertisers to target their audiences more precisely, ensuring that the right content reaches the right viewers. This enhanced targeting can be utilized across various Google Ads campaign types, including Search, Shopping, and YouTube.

How to do it

Create audience segments for your customers based on their referral source, browsing, or buying behaviors and / or current-session intent. Enable Sync on your Audience Segment page and follow the instructions to Integrate LimeSpot with your Google Ads Account.

Best practices

1. Create Audience Segments from customer visiting from a specific location, referral program and/or URL Param
2. Empower advertisers to precisely select their target audience and content by syncing your Audience Segments with Google
3. Maximize the performance of your custom landing pages, by adding personalized bundle discounts and offering dynamic pricing per product bundle on any landing page