Personas provide a useful starting point for understanding customers, but they miss a crucial truth.
Every click, every scroll, and every purchase tells a story about what your customers want. For brands and retailers, the challenge lies in listening to these signals and turning them into remarkable and memorable shopping experiences.
This post will unpack the ecommerce shopping journey, explore each stage in depth, and provide actionable strategies to engage, convert, and retain shoppers.
With Omnisend and LimeSpot, you can deliver relevant, data-driven product recommendations in your various email and SMS campaigns.
Discover basic and advanced personalization strategies to create higher-converting, higher-value PDPs to capture more market share this holiday season.
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Understand the benefits of personalization and how to increase your BigCommerce store revenue by offering your customers a personalized experience.
12 personalization tactics for the most successful holiday ever
How to optimize your ecommerce funnel for purchases with personalization by enhancing offers, focusing on retention, and leveraging all of your customers.
Five simple strategies to increase Average Order Value on your store, all are proven to drive bigger basket sizes & improve customer experience too.
TeeFury has endless designs to give your wardrobe a truly personal touch. But is their website serving up a personalized experience?
Luxury boutique Cettire is serving up premium fashion for their customers. But are they also serving up a premium personalized shopping experience?
We're thinking pink as we dive into fashion boutique Pink Lily's personalization strategy - and missed opportunities to drive more revenue.
Sparkle in Pink is one of the biggest kids brands on Shopify. Let's find out how they're taking care of the little details of personalization!
Handcrafted jewelry brand may have humble beginnings. But you don't grow to a $70M business without figuring out a few things about personalization, right?
Shopify footwear favorite Allbirds has stomped their way to the top of a competitive industry. Find out whether personalization has played a role in their growth.
Adding product recommendations to your website is just the beginning of unlocking the power of personalization. Tap into our top Shopify integrations like Klaviyo, Yotpo, Okendo, Shogun, LoyaltyLion, and more today.
Vera Bradley's original ethos was all about putting a personal touch on your luggage. But are they putting a personal touch on the shopping experience?
Shopify Plus darling Rothy's is a true DTC success story. Can the same be said for their personalization approach? Find out in our latest audit.
Is formalwear brand Windsor pulling out all the stops for their personalization strategy? Or could this legacy brand use some personalization polish?
Personalization is the buzzword of the ecommerce marketing world. But we're tackling a more practical question: Do you actually *need* personalization?
Creativity is key to Kith's success. But how does personalization factor in? Read our latest audit to find out where Kith is winning and missing out.
Superstar swimwear brand Cupshe is the focus of our newest audit - find out whether they're sinking or swimming when it comes to personalization.
In the final part of our recommendations best practices series, we're sharing some of our top tips and tricks to make your recommendations shine.
How is Alo Yoga offering website personalization on their site? Are they missing out on opportunities to drive more sales? Find out in our audit!
How does streetwear store DTLR bring personalization to their online shopping experience? Are they missing anything? Read our audit to find out!
Is Princess Polly personalizing their shopping experience as much as they could be? Check out our latest Personalization Audit to find out.
See how Shopify Plus footwear favorite Steve Madden has some personalization tricks up their sleeves - and where they're missing out on more sales.
Product recommendations can have a real impact on your bottom line, in the form of higher average order value. Find out how with part two of our best practices series.
See where Fashion Nova, a massive Shopify Plus fashion brand, is hitting the mark and possibly leaving money on the table when it comes to personalization.
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