Targeted Product Recommendations to Maximize Purchase Funnels

Do you often find yourself frustrated by the high traffic volume your store receives, but with little to no sales? 

Or worse yet, customers have loaded their carts with items but then abandoned them right before they finished buying.

One solution to this problem is implementing personalized product recommendations throughout each stage of the customer’s purchase funnel.

With the help of LimeSpot’s data-driven product recommendation tool, you can provide each customer with a hyper-personalized shopping experience based on their browsing and purchase history.

According to a study by Epsilon: 

  • 80% of customers are more likely to place a purchase during a personalized shopping experience
  • 44% of customers are more likely to become repeat buyers after a personalized shopping experience

From the moment a customer lands on your website and browses products, to complete their purchase, LimeSpot’s technology can optimize every touchpoint to create a seamless shopping journey.

Let’s explore the different stages of the buyer’s funnel and how you can optimize each stage using personalized product recommendations with LimeSpot.

What is considered a purchase funnel on an eCommerce site? 

A purchase funnel comprises all the steps a customer takes from interacting with a website and clicking on products, to eventually finishing their purchase at the store.

For example, when your visitors land on your Shopify store, they’ll see a home page, product pages, shopping carts, checkout pages, and confirmation pages. 

The more your customers interact with your store, the further along in their customer journey and sales funnel they will be until they eventually end up buying products and becoming repeat customers.

The different stages of the purchase funnel explained

The purchase funnel comprises of four main stages: awareness, interest, decision, and finally action

Once customers have made their first purchase, they will enter the post-purchase phase where the process will repeat itself. 


This is the stage your customer becomes aware of your store or brand, either from word of mouth, social media, an online ad, or a referral link from a friend.


From here, the prospective customer has become interested and will visit your website to compare it to other brands and learn more about the products. 


Once a customer starts adding products to their shopping cart, they’re in the decision process, but they’re not quite finished. The conversion goal of making a sale is close, but still one more step away.


This is the final stage of the funnel where a customer completes the purchase and becomes a customer of the brand.


Once the sale has been made, your customer is now in the post-purchase stage, ready to begin the process all over again. Now is a good time to send follow-up emails, customer service support, or new product recommendations.

LimeSpot’s role in the personalization at every stage of the funnel 

Now that we understand the typical path customers take when discovering a website, let’s see how it will look with the help of an intelligent product recommendation tool, such as LimeSpot.

Awareness stage with LimeSpot

LimeSpot can create personalized product recommendations based on customers’ browsing behavior to show them new products in live time on your website.

This can include showing related or complementary products or offering personalized promotions to encourage new visitors to make a purchase. 

LimeSpot can use customer data from previous visits to the website to create personalized retargeting ads on external channels, such as social media pages, email campaigns, and advertisements.

Retargeted ads are shown to people who have previously visited your website, but left without making a purchase. Retargeting is highly effective at getting visitors to come back to your store because of brand awareness.

According to one study, up to 70% of customers are more likely to buy your product when you use a retargeting ad to re-introduce the same product to them.

Interest stage with LimeSpot

As the customer continues exploring the website, their home page and product pages will be updated in live time to show them the most relevant products based on their interests and browsing behaviors. 

LimeSpot’s algorithms will analyze your visitor’s behavior to update product suggestions in real-time to enhance the shopping experience. 

This will increase the likelihood of keeping the visitor on the website longer, increasing the chances of them finding a product to add to their shopping cart.

Decision stage with LimeSpot

During the checkout process, LimeSpot can continue recommending complementary products, including targeted upsells and cross-sells to higher-priced products. 

This will help boost your average order value (AOV) by replacing products with higher-priced alternatives, or adding more items to the basket through targeted cross-sells, which improves the overall shopping experience.

Action and post-purchase stage with LimeSpot

After your customer has made their purchase, LimeSpot can continue to personalize future experiences by recommending related products they made (which can be embedded into emails) and by offering exclusive promotions for returning customers. 

This will increase customer retention and encourage repeat purchases.

Implementing targeted product recommendations with LimeSpot

LimeSpot’s product recommendation engine uses AI and machine learning algorithms to analyze customers’ behavior and preferences in real time. 

Our engine collects data from various sources, including customer behavior, purchase history, and product attributes to create personalized recommendations that are highly relevant to each customer’s needs.

Our engine collects and analyzes this data. It will then generate product recommendations in live time to the customer on the website. It will rearrange or even use completely different images, product descriptions, and calls-to-action (CTA) to give each customer a hyper-personalized shopping experience.

What are the benefits of targeted product recommendations?

Shoppers and store owners alike benefit from targeted product recommendations. For shoppers: 

  • Personalization makes it easier to find products that are relevant to their needs and interests
  • Time-saving allows customers to find products quicker to complete the purchase 
  • The entire shopping experience has been improved, making customers more likely to revisit in the future 

Benefits for store owners include:

  • Increased sales through product recommendations, including additional cross-sells and upsells
  • Improved customer retention because shoppers appreciate a hyper-personalized shopping experience and are likely to continue returning
  • Enhanced customer experience because of tailor-fitted experience, which can improve customer satisfaction, and customer loyalty, and can spread word-of-mouth reach for the business, helping with brand awareness 

What are examples of funnel-based promotions?

The following are a few ways to use funnel-based promotions to optimize your purchase funnels to increase sales.

New customer promotions

Using LimeSpot, you can offer a discount or free shipping to first-time buyers to incentivize them to make their first purchase, which welcomes them to your brand for the first time and creates a strong first impression.

Returning visitor promotions

Once a customer returns to your website, you can tailor the experience to promote products they previously interacted with or offer them personalized discounts based on previous behavior.

First-time buyer promotions

These promotions are targeted at customers who have made just one purchase but haven’t become repeat buyers yet.

For example, LimeSpot can create a personalized email campaign for just first-time buyers that contains a discount count for their second purchase, which can also include product recommendations embedded into this email.

Repeat buyer promotions

Did you know that LimeSpot integrates with Loyalty Lion? Consider creating a loyalty rewards program to offer personalized discounts or exclusive access to new products for repeat buyers.

Abandoned cart promotions

Send follow-up emails to customers who have abandoned their cart, and even display a special message on the website that says “6 items in your cart. Check out how to save 25%!”

Seasonal promotions

Offer seasonal promotions based on holidays and events to drive sales during specific times of the year.

Download your free trial of LimeSpot today!

Looking to close more sales by offering a personalized shopping experience to each customer who visits your store? Try LimeSpot.

LimeSpot is an all-in-one eCommerce conversion platform and data-driven product suggestion app that creates a 1:1 personalized shopping experience across Shopify, email, and SMS messages.

Shopify merchants use LimeSpot to increase their conversion rates, AOV, and customer engagement through product recommendations, upsells and cross-sells, and content personalization.

Create different audience segments based on various metrics and user behaviors to deliver the most relevant and personalized shopping experiences.

Download your free 15-day trial today and watch your conversion rates and customer satisfaction increase.

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