Learn how Michigan-based Sprinkler Supply Store is delighting customers while increasing its bottom line.
2.9x
In product conversion increase through LimeSpot recommendations
Whoever said sprinklers couldn’t be sexy clearly hasn’t experienced shopping at Sprinkler Supply Store! Since 2002, Sprinkler Supply Store has worked hard to make sure their customers' gardens, lawns, and landscapes get the care they deserve, with more than a sprinkle of charm and humor. Just check their Sprinkler TV!
Since its inception, the company has been dedicated to providing much more than top-quality products and innovative solutions, by cultivating meaningful relationships with their customers. Whether you are a seasoned landscaper, irrigation professional, or homeowner with a green thumb, this is your one-stop shop for the resources you need.
Since partnering with LimeSpot in 2019, Sprinkler Supply Store has implemented a variety of personalization strategies to enhance the customer experience and boost sales. Here are two of the key strategies they have employed:
LimeSpot’s You May Like product recommendations are only shown to customers who already have viewed at least one product. Sprinkler Supply Store uses this type of recommendations on key pages such as homepage, collection pages, 404 and search page. This strategy, ideal for engaged customers, is complemented on the homepage by featured collections.
On the product page, the Frequently Bought Together (FBT) box is prominently placed between the product information and reviews. This is an ideal placement as it allows shoppers to glance at complementary products as they scroll down to get a sense of what other buyers have to say. Furthermore, many of the products presented in the FBT box include a discount which acts as an incentive to drive higher cart value.
The implementation of LimeSpot's personalization strategies has yielded excellent results for the Sprinkler Supply Store. Over the past 12 months, the company has seen an average increase in product conversions through recommendations of 2.9x, and nearly 8% of all store revenue was attributed to LimeSpot product recommendations.
Sprinkler Supply Store’s successful implementation of LimeSpot’s personalization strategies showcases the power of tailored recommendations in driving sales and enhancing the customer experience. By continuing to refine their approach and focus on key personalization area, Sprinkler Supply Store is well-positioned for ongoing growth and success.
