Discover how DharmaCrafts improved conversions and sales by enhancing the overall customer experience on their website.
32%
Of all store revenue attributable to LimeSpot
DharmaCrafts, a premier online destination for meditation supplies and home decor inspired by Buddhist traditions. More than just a store, it's a passion project born from a student's desire to share the transformative power of meditation. Founded in 1979, DharmaCrafts has a unique story – one that intertwines personal growth, spiritual exploration, and the dedication to providing high-quality tools for mindfulness practice.
With a mission to provide meaningful products and experiences, DharmaCrafts sought to enhance their digital customer experience. They partnered with LimeSpot to leverage personalized merchandising strategies, aiming to increase conversion rates, boost customer satisfaction, and ultimately drive sales growth. Through this collaboration, DharmaCrafts successfully transformed their online presence, creating a more intuitive and personalized shopping journey for their valued customers.
Embracing LimeSpot has transformed our website, driving sales growth through increased conversions. It’s not just a tool; it’s the key to unlocking our full potential and achieving unprecedented success for DharmaCrafts and our valued customers.
Kyle Tager, President at DharmaCrafts
Effective placement of recommendation boxes is crucial for maximizing an e-commerce store's performance. With a few exceptions, DharmaCrafts follows LimeSpot's best practices, leading to excellent performance.
On the home page, it's advisable to place the Most Popular items below the main banner, followed by a featured collection and a You May Like section. For collection pages, featuring Most Popular items in the collection above the product list can effectively capture attention.
On product pages, Related Items should appear right below the product description, with Frequently Bought Together items placed above. The cart page benefits from an Upsell section above the cart items, sometimes followed by Frequently Bought Together, Related Items, or Cross-Sell recommendations. These placements are designed to catch the shopper's eye at key decision-making points, potentially increasing conversion rates and enhancing the overall shopping experience.
In conjunction with LimeSpot's Customer Success team, DharmaCrafts is constantly experimenting with variations to incrementally drive more revenue from personalization. As we can see in the following screenshot, changes primarily to the home and cart page have led to significant incremental growth.
In conjunction with LimeSpot's Customer Success team, DharmaCrafts is constantly experimenting with variations to incrementally drive more revenue from personalization. As shown in the following screenshot, changes primarily to the home and cart pages have led to a significant boost in net new sales.
DharmaCrafts' successful implementation of LimeSpot's personalized merchandising strategies demonstrates the power of personalization in enriching the e-commerce customer experience. By strategically placing recommendation boxes at critical points in the customer journey, DharmaCrafts has seen significant improvements in conversion rates and overall sales growth.
This case study also highlights the importance of continuous experimentation and refinement. By iteratively testing and optimizing their personalization approach, DharmaCrafts ensures they are consistently delivering the most relevant and engaging shopping experience to their customers.
As DharmaCrafts continues to inspire and support individuals on their mindfulness journeys, their partnership with LimeSpot serves as a testament to the transformative potential of personalized e-commerce. By aligning their digital strategy with their core mission, DharmaCrafts not only enhances their business performance but also reinforces their commitment to providing meaningful experiences for their customers.
