In 2025, personalization is no longer about gimmicks or guesswork. It's about relevance, timing, and understanding the shopper's intent in real time.

The way we personalize the shopping experience is undergoing a seismic shift. What once felt cutting-edge, like inserting a customer's name in an email, retargeting them with ads, or recommending "popular picks", now feels tired, impersonal, and out of sync with how people actually shop.

It has evolved from just a marketing tactic to becoming the number one driver of growth for DTC brands. But only to those that get it right.

‍And this eBook, my friend, is your tactical guide to getting it RIGHT.

‍Created in partnership with some of the leading voices in the eCommerce space, we break down what's broken, what's working, and what's next. From smart bundling and AI-driven merchandising to balancing privacy with performance. You'll learn the strategies forward-thinking brands are using to turn browsers into buyers and buyers into loyal customers.

So, if your goal is to increase AOV, boost LTV, and create experiences that feel genuinely personal (not just personalized), this is the roadmap.The future of personalization is already here.

Now let's make sure you're not left behind.

‍Aidin Tavakkol
CEO, LimeSpot